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L’Expansion Management Review


Marcel Saucet
“Le Street Marketing version Michel et Augustin ou comment conquérir l’Amérique ?” with Michel Barabel (IRG/UPE), Olivier Meier (IRG/UPE), L’expansion management review, (20-25 mars 2016)

Marcel Saucet wrote a 8 pages famous paper in L’Expansion Management Review, a part of l’Expansion, a famous French Magazine which was founded by Jean-Louis Servan-Schreiber and Jean Boissonnat in 1967. In 1994 the magazine was relaunched and was published on a fortnightly basis in the 1990s. The article was about Street Marketing and the implementation of a brand in the US.

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