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This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands.

• Thoroughly explains the compelling advantages of Street Marketing™, including low cost, high impact, and a personal approach that creates an emotional response

• Explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches

• Provides real-world examples of successful Street Marketing by major companies and organizations such as Heineken, Greenpeace, World Wildlife Fund (WWF), and Mini (automobiles)

• Written by an accomplished marketing consultant and business owner who has put his Street Marketing™ concepts and practices into action for well-known organizations and companies as diverse as Intel, Lancôme, Clarins, Microsoft, Sony, and the World Council of People at the United Nations

Details


  • Language: French
  • ISBN-10: 2354561806
  • ISBN-13: 978-2354561802
  • Product Dimensions: 8.3 x 0.4 x 5.5 inches
  • Shipping Weight: 9.1 ounces

Reviews


Street Marketing™: shows how street and guerrilla marketing operations are carried on with different examples and illustrations. This book will make you think ‘out of the box’ and you will come up with some exceptional marketing ideas. These guerrilla and street marketing techniques helped us to grow as a globally recognized brand . . . as we were only a small brand name a year ago.” (Gregory Galy, President and CEO of Fig & Olive)

Street Marketing™: The Future of Guerrilla Marketing and Buzz is the next generation communication tool in marketing a brand. I had the privilege to work with Marcel Saucet’s team in a successful campaign for Undiz on a ‘phygital’ project. We as a company learned a lot from this innovation in marketing. This book shows different ways to promote a brand without spending more money or resources.” (Sébastien Bismuth, Directeur Général, Undiz)

“Do you want a buzz/viral advertising campaign that is low cost but efficient and effective? Then read Street Marketing™: The Future of Guerrilla Marketing and Buzz. This book shows you detailed analyses of various nontraditional marketing techniques that can be used to get your brand exposed to the market even if your budget is $1.00.” (Taryn Rose, CEO, Dresr.com)

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